It’s cool to save the planet, even if it costs more. Despite rising gas prices and the growing housing crisis, half of all shoppers are buying products that are good for the environment and a third are proactively looking for greener products in stores, according to a recent survey conducted by WSL Marketing. The New York-based company’s most recent Pulse survey tested a range of specific “green” behaviors and found that buying CFL light bulbs remained the most popular green behavior and 31% ...